Cognitive Account Of The iPhone 3G

The iPhone 3G is overall purpose for the user is to make communication easier and better for them.  This is made possible with all of the programs and features it offers to its’ users.  As a user of the technology on this phone, I have recognized the producers of this phone have thoroughly thought about the way a user’s brain works.

Attention:  According to our book, attention is ” the process of selecting things to concentrate on, at a point in time, from the range of possibilities available.”  The user’s attention is first drawn to an arrangement of colorful icons starting from the top of the screen down to the bottom.  The bright colors and visual images have the user focus on what is available for them to select from.

Perception: The book explain perception as “how information is acquired from the environment, via different sense organs.”  The producers of this phone have made simple for their users to do this cognitive process.  There are multiple icons and graphics signaling to user what each feature intended use is.  There also is text below these icons to tell the user specifically what each feature is.  Most of the icons make logical graphic representations of the features, but for the first time user it may take another look to recognize them.  The icons are evenly spaced so the user can distinguish each feature of the phone.

Memory: The text of the book says memory is ” involves recalling various kinds of knowledge that allow us to act appropriately.”  The first time user may take a few minutes to recognize or remember the features of the phone.  After those first few minutes of use, the first time user will be able to recall what icons do what and the sounds that notify them for certain features.  The producers make the transition to this phone a smooth by making features that are mostly self explanatory and effortless to remember.  The icons make it easy for the user to remember  what features are by the variations of colors used for them.

Learning: The iPhone 3G makes the features of the phone easy to comprehend and learn.  It invites the user to tap on the features to know what they are and how each functions.  The phone guides the user to select the proper action for what process they are trying to carry through.  The features are separated which makes the user learn each of their function rather then having them grouped all together.

Reading, Speaking, and Listening: The phone keeps these cognitive processes simple.  The text throughout the phone is very plain and legible to read for the user.  The phone feature of the device makes calling the same as it always has been for phones.  The earpiece of the phone the user can listen to calls and messages.  There is also a earphone jack on top of the phone so the user can listen to their music they have on the phone.  The mouthpiece of the phone a user can speak into when talking to someone.

Problem Solving: This phone helps solve problems that a user may come faced with.  This is made possible through the multiple features the phone offers.  The user is able to surf the web, talk, text, take pictures, listen to music, keep a datebook, and many other features that help facilitate the user’s connection with the outside world.

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3 Responses to “Cognitive Account Of The iPhone 3G”

  1. A cognitive look at World of Warcraft | Built Horde Tough Says:

    [...] in on the next door to go through or where to send your attention during a scene or fight. Most of their other cognitive accounts are about actual UI design, but there are many, many things left for those studying user interfaces [...]

  2. A cognitive look at World of Warcraft | Game Pet Says:

    [...] in on the next door to go through or where to send your attention during a scene or fight. Most of their other cognitive accounts are about actual UI design, but there are many, many things left for those studying user interfaces [...]

  3. lynndombrowski Says:

    Very nice, I like that you incorporated the book into your post.

    “the first time user will be able to recall what icons do what and the sounds that notify them for certain features” < — I liked this statement, another type of memory that can be used is “Spatial Memory”. Spatial Memory is the memory people use to remember the location or layout of something.

    Well done.


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