So here’s what I’m confused about. The biggest concern when designing a new product is making sure that when the consumer starts using a product, he has the simplest and therefore most enjoyable experience possible. However, there’s a conflict (at least in my opinion) with hardware engineers, who strive for smaller, more efficient packaging. A big example of this is the newest rendition of the iPod nano. I know it’s designed and marketed to be small, but I think it’s too small to even use, let alone watch videos and I think they’ve hit the wall with this. I could go into why I think the iPod nano should be done away with, but I wonder which of the two is more important in making a product; user interface or physical packaging?