For our project, my group is looking at USiFF.com, a free online auction tool, marketed directly against eBay. The site seems like a nice idea up front, but we noticed a couple of problems early on when exploring. The first is the amount of content brought up is way too much for anyone to look at on a first visit. The second is that the site seems so hung up on showing people who they are and how secure they are that it starts to take away from the page itself.
We’re looking to address this issue directly by reorganizing the front page to show you less on your first visit, and have all the links moved into hide-able menus. Also, while the security aspects are good, they need to be toned down and moved out of the way. But I’m wondering how we should restructure, where to put everything, and what users are concerned with when they’re shopping online.
What do you guys think? When you shop online, are you concerned about putting your money out there, or have those fears gone away for you. The ‘free’ aspect of USiFF is nice and I’m sure you’d like to see that, but when you first go there, what else do you want to know? Also, do you feel the clutter we’re referring to on the site?