For this weeks post I introduced one of my roommates to Pandora in order to elicit an emotional response to Pandora and create an emotional account for the site. To protect my roommate’s privacy we will call him “the juice” per his request.
The first step we took was to sign him up and create a radio station. I did nothing, simply stood back and observed as he interacted with the site. He had no trouble following the simple on screen instructions. “The juice” appeared to be quite comfortable natural when interacting with the site, he did not seem to get lost or confused by the layout.
Once we got past the login/welcome page and actually were able to listen to his newly created station, his initial reaction was one of joy and accomplishment. He was pretty impressed by the way the site allowed him to vote on songs and skip the ones he did not care for. He found these features rather easily, but was a little hesitant to use them at first, perhaps because of fear that the music would stop, or potentially ruining his station. After the initial use of these features he was comfortable with them and found them enjoyable. “The juice” also expressed appreciation for the sites ability to recognize and play similar music to that of his selected artist. Pandora created an overall positive emotional response for “the juice”.
Pandora is a very emotionally stimulating website. Since music in general brings out certain emotions in people, the site only further enhances these emotions. It is possible that certain music may change the users emotional response to the site. This could be an interesting experiment. “The juice” picked a solid rock group which could have induced the initial excitement, whereas a depressing sounding group may have brought out a different reaction.
I think I’m going to go experiment, I’ll keep everyone posted!