Pukinskis Critique

Howdy,

I have some suggestions based on the Pukinskis set blogs:

* Research is your research findings, not how you did your research.

Ok what’s the difference between research and insights?

Research is what you found and an insight is more of like a course of action, in regards to your design, you will take, based on your research.

A research item could be something like “95% of participants polled, who were Dr. Pepper fans, preferred the color blue” and an insight would be “We should implement blue into our design of Dr. Pepper cans”. Now this may or may not be a good idea, but it is very well documented how I came to that conclusion.

Another way to say it is that research, in terms of a Pukinskis Set, is your findings, not a description of what you did.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: