Pukinskis Critique


I have some suggestions based on the Pukinskis set blogs:

* Research is your research findings, not how you did your research.

Ok what’s the difference between research and insights?

Research is what you found and an insight is more of like a course of action, in regards to your design, you will take, based on your research.

A research item could be something like “95% of participants polled, who were Dr. Pepper fans, preferred the color blue” and an insight would be “We should implement blue into our design of Dr. Pepper cans”. Now this may or may not be a good idea, but it is very well documented how I came to that conclusion.

Another way to say it is that research, in terms of a Pukinskis Set, is your findings, not a description of what you did.

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